Last April Apple opened its own account on the already more than popular social network TikTok and now several promotional videos of various influencers appear in it with millions of followers to encourage the sales of their products.
In this case, the @apple account appears with 376,8k followers at the time of writing this article and it contains four videos from different influencers with a clear promotion of the new iPhone 12 mini. The account is official Apple since it has the verification of TikTok, so It is one more campaign on social networks.
Apple had neglected its account since it created it in April
During the month of April, as we explained above, the official account of the firm was created and in it we did not see any movement. It is just now that these four videos have appeared, which are expected to be the first of many in which influencers can make their videos and Apple share them directly to your social network account.
In this case videos featured to date are by Zach King, Kevin B Parry, Julian Bass and Jessica Wang. Your Apple account may continue to host these types of videos to promote your products and reach as many people as possible. Apple's likes on TikTok keep going up and are currently at 351k. The departure of President Donald Trump, surely has a lot to do with the re-activation of this Apple account on the popular social network.