It is not the first time that we see movements of Apple in this popular and controversial social network, TikTok. Some time ago several influencers with many followers in it offered several videos showing the benefits of the iPhone 12 mini.
Now after the "Jump" campaign in YouTube format where the AirPods Pro were shown and this is becoming a kind of "challenge" for 6 users with thousands of followers on TikTok. In the ad they focused on showing the world as a playground thanks to the noise cancellation of these headphones and all spiced up with the song "Fallin 'Apart (Feat. Denzel Curry & Pell)" by Young Franco.
It seems like the hashtag #AirPodsJUMP went viral and thousands of users are using this for their creations on the social network. More and more users are adding the hashtag in their videos even if they have nothing to do with Apple's campaign and this will logically benefit Apple.
These types of movements are undoubtedly interesting to study since everything can start as a simple game but AirPods Pro appear in thousands of user accounts on a social network ...
That is why we say in the title of this article that all advertising is good and Apple knows precisely how to move these masses without having to invest a lot of money. In this case, six influencers of the social network started the "game" and now millions of users are using it. If you have a TikTok account you can buy it yourselfYou can even add your own video with the "challenge" created around it.