And it is that as beautiful as it may seem throughout the world there are different types of crisis and in California, despite being a state in which it seems that everything is at hand for everyone, it is not entirely true. Demand makes housing more expensive and in the area called "Silicon Valley" established tech giants make salaries are really high for employees, which has a direct impact on housing prices in the area, affecting those who are not working in them.
So in this sense it is no longer just the option to buy a house in the area, the rent for these has gone up a lot in recent years and it is estimated that some 30.000 people have left San Francisco between April and June of this year for this motive, among others. So Apple launches with an investment of 2.500 million for the most needy decent housing at "normal" costs for these areas.
So Apple gets to work and side by side with him Democratic state governor Gavin Newsom (Former lieutenant governor of California and former mayor of San Francisco) are trying to solve this problem that is dragging the place down. The investment is important and undoubtedly necessary for many people, but this money must be distributed very well so that it reaches the most needy people. In this case the distribution established by the company with Cook at the helm and Newsom would look like this:
- Silicon Valley and the San Francisco Bay they would take the total investment
- About $ 1.000 billion for the affordable housing investment fund that enables the development and construction of new homes for low- and moderate-income families
- Another $ 1.000 billion in a fund to finance the purchase and payment of a ticket with the intention of increasing opportunities for essential services personnel, school workers and veterans
- 300 million for the investment in land owned by Apple near San José that will allow to build affordable housing
- And another $ 200 million for homeless and vulnerable people living in the Bay Area and Silicon Valley
All these measures are official and although they will not solve the economic problem of the people who live in these areas, they can be of great help to some of them. In this sense, Apple is always one of the companies that go ahead to solve and help in what it can in some problems of today's society.