Apple's website has been dyed red in honor of the World AIDS Day that took place yesterday. A part of the devices and accessories of the big apple has been dyed red for some time under the standard PRODUCT (RED). Before the COVID-19 into our lives, Apple invested the proceeds of these products into the Fund for the Global Fund with the goal of try to stop the progression of this disease that can with the lives of 700.000 people a year. Apple has announced that all proceeds from its PRODUCT (RED) will go to the Global Fund against COVID-19 until June 31, 2021.
PRODUCT (RED): Stop COVID-19 to get back on track against AIDS
In the past 14 years, our collaboration with (RED) has generated nearly $ 250 million in donations to fund programs to fight HIV and AIDS. Through June 30, Apple will partner with (RED) to direct all eligible sales from (PRODUCT) RED to the Global Fund in response to COVID-19. This contribution will reach the health systems most vulnerable to the pandemic and will help sustain HIV and AIDS programs in sub-Saharan Africa.
La brand PRODUCT (RED) was launched in 2006 and reached dozens of large companies who dyed their devices red. The benefits of these products went directly to Global Fund to Fight AIDS, Tuberculosis and Malaria. For Apple, investing in these types of actions has always defined them since each product or device has a version in red framed in this brand.
However, the arrival of SARS-CoV-2 has shaken the substitution of AIDS programs around the world. The Global Fund was responsible for improving the poorest health systems to prevent the transmission of HIV and prevent AIDS from reaching larger numbers of the poor.
Small changes that will make a difference
Therefore, Apple has announced that until June 31 it will donate all the benefits of its PRODUCT (RED) in the fight against COVID-19 for one simple reason:
COVID-19 could derail a decade's progress in the fight against AIDS. This pandemic makes it difficult to access the care, treatment and resources necessary to combat AIDS.
In addition, it has also been announced that it will be donated one dollar per brand product or accessory if the payment is made through Apple Pay up to a maximum of one million dollars. With this move, Apple also wants to participate in improving the health systems most affected by COVID-19 but which in themselves also have other viruses to deal with, such as HIV.