Apple announced last night its financial results for the third fiscal quarter of 2016, which runs from April this year to June. The figures continue to show a drop in income in recent quarters, but according to Tim Cook himself they have been better than those expected. The company has posted quarterly sales of $ 42.400 billion and a quarterly net profit of $ 7.800 billion, equivalent to $ 1,42 per share. The iPhone has sold 40 million units, with a very good acceptance of the iPhone SE by users. Even so, some have already labeled it "the worst quarter in the history of the iPhone", showing a very short memory, of only 12 months. The iPhone is not the problem, far from it, there are other categories in which the company should seriously look to improve the numbers. We show you the data in graphs to understand them better.
The iPhone falls compared to the quarter of last year
This table shows iPhone sales since 2013, in it we can see the third quarters of each year (Q3) and how 2015 represented a growth of more than 12 million units compared to the previous year. It was difficult to maintain the same growth this year, and Although in Q3 2016 sales have been 40 million units, 7 million units less than in the same quarter of 2015, they are still 5 million units more than in the quarter of 2014, just two years ago. Worst quarter ever? A bit of rigor please.
"We are pleased to report fiscal third quarter results reflecting higher demand and better results than anticipated at the beginning of the quarter," says Tim Cook, Apple's CEO. "We have had a very successful launch of the iPhone SE and we are very excited about the response from customers and developers to the software and services anticipated at WWDC in June."
Tim Cook highlighted the good acceptance of the iPhone SE, a device that seems to be succeeding among users, with the strategy of offering the user a next-generation terminal at a lower price and with a 4-inch screen size.
The iPad sells less but earns more
The sales figures for the iPad continue with their trend for many quarters, although as a consolation it can be said that there is a positive figure. Despite having sold only 10 million iPads, more has been entered, 7% more, because the iPad Pro, a product with a higher price than normal iPads, has sold better. It seems that professional users have found something in the Apple tablet that previous iPads did not offer and are willing to pay more for it.
Mac sales keep falling
As with the iPad, Apple also has a serious problem with Macs, and the fault lies in the lack of renovations of its range of computers, especially the MacBook Air and Pro. More than a year without relevant changes is too long for a company for which computers should be its lifeblood. If this wait is because the changes are going to be big, welcome, but Apple now needs to offer something new in this category, and urgently.
Services keep growing
Income from services continues its good trend. Apple Pay, Apple Music, iCloud, iTunes ... Apple continues to obtain good figures for this part of its business, which already exceeds the iPad and Mac and becomes the second according to revenue, only behind the iPhone. Tim Cook assured that 75% of the sales made by the "contactless" system in the United States were made through Apple Pay, and that show the enormous potential it has, as long as it finishes expanding globally before other models are consolidated.
