With this phrase that we can read in the title, Larry Jackson, Apple Music's head of content, called the success obtained by Beats 1 in an interview they conducted in The Verge with the other Apple executives, Jimmy Iovine, Robert Kondrk and Zane Lowe. Jackson was puffing out his chest after the success of singer Drake on Apple Music and defined Beats 1 as: the largest radio station in the world. Of course they can be happy at Apple with the pairing "Apple - Drake" and it is that more than 300 million reproductions have already been reached since their album was released on Saturday March 18 on the Beats 1 program on OVO Sound Radio.
In addition, they comment in the interview that Beats 1 has replaced what was previously SoundCloud for Drake, a platform that was used by the artist for his releases and that is now left aside by the arrival of Beats 1. In any case, the program 'OVO Sound Radio' is relatively new and that is why Apple has such high hopes, as it has achieved a lot in a very short time. At one point in the interview, Iovine dares to compare the results obtained in the program with those of other television programs and it is that they affirm that no one thought that Beats 1 would be successful.
Obviously the program has a lot of room for improvement and this is only the beginning, in addition Apple executives grant success to the rapper himself and hope to continue reaping records for a long time. The full interview can be read in the middle The Verge and actually everyone in the Cupertino company is very happy with what has been achieved to date, and it is no wonder. It may be that even seeing what has been achieved with Drake try to "copy" it with other artists and soon another album will be presented in the streaming program ...