Disney CEO Bob Iger He continues to have a very good relationship with Apple and its managers, although it is true that he defends his own thing like any CEO of a company. In this case, Iger's statements have a more direct focus on the competition that it can make to its streaming video service from Apple, Apple TV +.
In addition, in his statements, he explains that he does not feel concerned about the low price of Apple TV + compared to Disney + or about the content that will be available from Apple. According to the manager himself your product is very different from other streaming services so you are not worried about it.
The statements made by Iger in the CNBC clearly indicate that he is calm with the competition and that although it is true Apple TV + has a lower price (4,99 dollars / euros per month) than its own Disney + service (which will cost 7 dollars per month) what makes the difference is that its content is unique. On the other hand, he understands that services such as Netflix or HBO have higher prices than them, so he also hopes to unseat them as competitors looking only at the price.
What seems to be advantageous for this type of service is not specifically the price of it, rather the content or catalog they offer and Bob Iger takes his chest in front of the media for everything that Disney + can offer us compared to the Apple service or the rest of companies. In this sense, what we have to do is wait to see what Apple TV + can offer more compared to other similar services, then we will enter to assess which one is more worth it to us although Iger seems to have it really clear.