"Do One Last Great Thing With Your iPhone" is Apple's New Video

After the release of the iPhone XS, XS Max and iPhone XR, Apple has given a global push to its offers to renew iPhone by delivering an old one In return.

Now They have presented a video in which they encourage us to get one last great gesture from our iPhone precisely renewing it at Apple for a new iPhone.

The video is a succession of images on an iPhone 7 Plus about everything that its owner has experienced with it. Behind this, They tell us it's time to do one last big thing with that device, take it to Apple and give it away when buying a new iPhone.

If the iPhone meets the requirements, Apple restores it and puts it back up for sale, giving it a new life and new experiences to its future owner. If the iPhone cannot be restored, it will be recycled by Apple so nothing goes to waste. In any case, one last great gesture of the iPhone that we have.

Ultimately, They want to remind us that Apple accepts old iPhones as part of the payment for a new iPhone. In fact, since this new campaign so in favor of the "trade in", Apple already offers this option directly from the web when buying a new iPhone.

Simply by pressing "buy", the first question you ask us is  "Do you want to hand over an old iPhone?", and the price for which you can get that new model (which does not have to be the lowest you can get, it depends on the model you deliver).

Currently, we can deliver an iPhone as part of the payment to buy any iPhone for sale at Apple (iPhone XS, XS Max, XR, 8, 8 Plus, 7 and 7 Plus). What's more, we can even deliver a more modern iPhone than the one we take with us renewed. For example, deliver an iPhone X to take us an iPhone 7.

The only models that we cannot deliver as part of the payment, obviously, are the iPhone XS, XS Max and XR models who were the last to launch.

And in the case of iPhones from generations prior to iPhone 5, the only option is recycling at zero cost.. They don't give us anything for it, but they recycle it for free.