Apple wants to celebrate the Chinese New Year with a special edition of the famous AirPods Pro headphones, in this case, the exclusive icon for the Chinese market that is engraved on the box and on the earphones' charging case, the Ox. According to the Chinese horoscope, this always means order, discipline, effort and hard work.
Logically, the headphones are exactly the same as the ones we have in other countries in terms of specifications, color, etc., but they have this detail recorded for those who want to give the headphones for these dates so important for this country. Sure these Exclusive AirPods Pro they are a star gift in the country.
In Cupertino they are to the case of this celebration and for that reason they want to add. On the country's own website you can see a special gift guide for the celebration of this Chinese New Year in which it recommends users different gifts from the product catalog such as the new iPhone 12 models, various MagSafe accessories, the edition Special AirPods, Apple Watch, Macs with the new M1 processors, iPads and more.
There are several media that echoed the news and in this case 9To5Mac it could not be missing like many others. The truth is that much of Apple's product sales are in China, so it is normal for them to carry out this type of campaign in which they encourage purchases in some way.