Apple's chief product designer, Jony Ive, often appears rather low above the stage at Apple presentations. From what little we know about this designer who has been at Apple since the Jobs era, he is quite extroverted and one of the reasons why he never appears on stage is precisely that, also now as head of design and without Steve Jobs "pressing »Has not been seen in the brand's keynotes, but That does not prevent him from appearing in the presentation videos of his products explaining in detail, with his English accent and a lot of peace, the steps they have followed to design any new product. This is precisely what they have parodied from the world's best-known fast food company, McDonald's.
But let's leave the lyrics and see the funny ad in which you can see the supposed McDonald's technicians working on the product, its design and where this copy of Ive appears that explains with an English accent its creation process and others:
We can see that it is a straw to take one of their drinks and its design would really take us to the next level since it allows the user to drink the "MacCafé" drink directly mixed with the cream. Of course in general the ad and its theme is well worked, so We are sure that Apple and Ive himself will have laughed seeing how they imitate him with its mythical expressions: "Spectacular" "revolucionary" or "magical". We are sure that they have taken it with humor and on the other hand we are also sure that McDonald's will get a good number of visits and publicity thanks to this new brand advertisement.