home pods
We are clear that the HomePod is not a product like the iPhone or iPad that everyone wants to have in their home, but it is true that more and more users are interested in this Apple speaker and with the expansion in all markets Apple seems having managed to increase sales during the last quarter of last year.
The Christmas holidays always make sales grow and in this case, although the "smart speaker" competition is fierce with the launches of the Amazon and Google speakers, Apple took a slice this Christmas and the fourth quarter shipments increased 0,5, XNUMX points compared to the third quarter of last year.
The truth is that HomePods have had a good acceptance by users who want to have a control center at home for accessories connected with HomeKit and obviously enjoy excellent sound quality. In this sense, the HomePods seem to comply and this has an impact on sales, which according to the Strategy Analytics report have increased but may not be at the pace that the Cupertino company would like.
On the other hand, it is important to read a little beyond these data and it is evident that these smart speakers will continue to grow in number of sales as time goes by, their prices will also stabilize and all this will strengthen these speakers in the market. What is clear is that the HomePod is one of the most expensive speakers between these smart speakers and this can be a handicap when deciding on this device compared to others from the competition, despite this, sales continue to increase.