And it is not the first and it will not be the last company, start-up, etc. that the Cupertino guys buy to obtain a profit instantly or with a margin over time. This time it is Init.ai, a small company that is mostly focused on data collection through artificial intelligence.
This little girl is really interesting if we consider that it really is a company in which they hardly work six people, and that from now on they go to work for Apple. Without a doubt, this start-up has to have something interesting for Apple and logically the price that Apple has paid for it is unknown.
In this case, we talk about using the technology created by Init.ai to implement it directly in the Siri assistant or even for other types of tools that require a direct connection between several users, entities or companies. The role that this new group of workers will perform is not clear nor where the purchased technology will be implemented, but it is evident that the assistant has to improve and the profile of this company is close to direct help to Siri. The firm itself announces on its website that they are abandoning the project to focus on another more interesting one.
Surely this new team brings interesting news to the current team of Apple engineers, whatever your contribution. We cannot say that it is something that we see right now, surely the improvements will be implemented in the future, so we will be attentive to see the movements that Siri or other applications of the firm can make. Apple wants to have the best ideas, the best equipment nearby, and it proves it with purchases similar to this one it just made.