The popular Apple product designer left the position at the Cupertino company last year 2019 and is now back in the news for a association with the sports car firm Ferrari. This association comes from the hand of the company LoveFrom, of which Ive together with Marc Newson are founding partners.
In this case, Ive will become part of the Exor partner council, an annual forum in which several of the company's clients participate to explore new business opportunities. I've been out of the media a long time and now he appears again to show his signature with one of the largest in automotive, Ferrari.
Part of the statement of the partnership between LoveFrom and Ferrari indicates the good harmony that exists between Jony Ive, Marc Newsom and John Elkann. The first two claim to be "fans and admirers" of Elkann, who is currently the president and CEO of Exor and president of Ferrari.
The first expression of this new partnership will bring together the performance and excellence of two legendary firms such as Ferrari with extensive experience and the unrivaled creativity of LoveFrom, who have defined extraordinary products that changed the world. Beyond the collaboration with Ferrari, LoveFrom will explore a number of creative projects with Exor in the luxury business.
As Ferrari owners and collectors, we couldn't be more excited to collaborate with this extraordinary company and, in particular, with the design team led by Flavio Manzoni.
We remember that after Ive left Apple, he was already associated with Ferrari for his good relationship with the heads of the brand and his spectacular ability in design. In any case, an agreement is now being signed in which Ive's company becomes part of Exor.