Apple is one of the companies that spends the most money on advertising. The main smartphone manufacturers such as Samsung, Sony, HTC, LG or Microsoft They seem to be afraid of advertising. So it goes. From time to time we are reporting new ads posted on your website, some of them reach our televisions but most are usually shown only in the United States.
Those of Cupertino have just presented two new announcements related to the iPhone 6s and 6s Plus in which the two of the main novelties that these models have brought are extolled, such as Live Photos and 3D Touch technology, which although it is true they have already appeared in previous ads, now it is the main reason for the announcement.
In the first advertisement titled Less Time, They introduce us to 3D Touch technology, that technology that has come into our hands to try to be more productive and be faster when interacting with our device. This technology allows, depending on the pressure level, to open a preview of links, images, videos or any other type of compatible content. Along with the 3D Touch, we also note how the Peek & Pop feature is emphasized in the ad.
In the second ad we can see how we can enjoy the Live Photos function, that new way of saving our best moments with movement and sound. This new function allows you to save small fragments of audio and video in a file that is only compatible with iOS, OS X and Apple TV, although in recent weeks Facebook added support to be able to offer content recorded with this technology on social networks. This is the second company ad advertised live Photos, to which personally I do not quite see the real utility.
