Apple is very clear when it has to bet heavily on advertising a product or how important it is shoot a short film so that millions of people want to buy one of its products. It seems that with the HomePod, they want to do it but in many countries we are still waiting for it to be put on sale.
In any case, the anecdotes of the filming directed by Spike Jonze, about the way in which contact FKA Twigs by FaceTime so that it is the protagonist or the movements of the table and wall that are getting bigger and bigger are interesting to know.
The recording process can be seen in a video released by Adweek which we recommend to see in full since we were really surprised by the good work done in this short. Best of all is the way they change music or scenery almost completely to carry out the changes to the images.
We already could see how the short starring FKA Twigs turned out, once finished but it does not hurt to see it again since it seems very good:
In a few days the HomePod will have more announcements which can then be on television or directly on the Apple channel, but it is always interesting to see the part in which they create these advertisements and more if they have the work of this short film. In this case, it is more than an advertisement as you can see in the entire assembly and the days used for filming, but as I say for Apple, the important thing is to reach all users.