There is a lot going on with Spotify lately, generally for the better, and today we learned that they have more news to tell us. Specifically, on April 24 in New York they will make an announcement of some kind.
The invitation received by some media is as concise as it is not very informative: “Reserve the day. Spotify invites you to a media ad. The morning of Tuesday, April 24. New York".
Obviously, it can be any type of ad. For example, it could simply be a valuation of your IPO. How you remember, Spotify went public a few days ago. It has been a promising outlet for the streaming music platform.
In addition, they estimate to reach about 92-96 million paying subscribers by the end of the year (Meanwhile, Apple Music recently announced hitting 40 million), so it would be an ideal time to attract new shareholders.
There has also been bad news, such as nearly two million free users avoiding ads. We cannot rule out that it is a change in its business model, since Spotify is one of the few streaming music providers that maintains the free service. It also keeps it hoping that users who use Spotify for free will become paying users, something that will not happen if they can evade the ads.
There is news that is especially relevant for Apple users and it may be the announcement on April 24. I mean the rumored app for the Apple Watch, which the rumors described as "being about to leave." Music on the Apple Watch is, for many, a key factor in opting for Apple Music over Spotify. Without a doubt, it will be a coup d'état. In Spain, in addition, with the absence of Apple Watch LTE, Spotify and Apple Music must go through synchronization with the iPhone, so they play at the same level.
But if there is an announcement that I want to hear, it is the one that We mentioned glancing back in February: Own speaker or voice search on third-party speakers. Spotify has been testing its "assistant", which seems focused on offering a way to request music from a speaker. Although we do not know much more, maybe they have managed to keep it a secret.
On the 24th we will have doubts and we will inform you promptly with the news. Until then, here is the list of Spotify from our podcast! Okay come on, here you have it on Apple Music ...
"Although we don't know much more, they may have managed to keep it a secret."
If we know, it is supposedly a device for listening to music in the car.
Hi Keko! I have also been hearing that these last few hours. At first I thought they were referring to the voice assistant they were testing a long time ago, but it seems that they are referring more to a Spotify “Chromecast audio” to connect to the car (which I would love, by the way. But I doubt that's the truth.
If I had to say, I see a presentation attracting investors with some little news.