Every time an operating system introduces a new function, it is in the users' hands whether it is a success or a failure. The new feature to prevent app tracking in the latest iOS version currently available, iOS 14.5 has been demonstrated be a success according to the Flurry guys.
According to says this company, iOS 14.5 app tracking transparency feature has been very well received by users around the world since only 13% of users who have already updated to this version of iOS, have allowed applications to continue tracking them, more or less 1 in ten people.
Unsurprisingly, in the United States, where the mobile market share is equally divided between iOS and Android, the percentage of users who does not allow applications to track your movements is 95%.
At the moment it seems that users are increasingly aware that the use of free applications and / or services carries an associated cost related to our privacy, a change for the better, at least for users, but not for companies like Facebook and Google.
Facebook has been expressing its discomfort about this for several months, stating that small businesses will be the most affected by this new function, since they will not be able to focus more precisely on their advertising campaigns. In addition, according to Mark Zuckerberg's company, thanks to user tracking, both Facebook and Instagram are completely free.
Flurry Analytics, a Verizon Media company, are used in over a million mobile apps and provides information on more than 2.000 billion of mobile devices per month. However, to know official figures, we will have to wait for WWDC 2021, in which Apple will probably announce how the adoption of this new function has been in its customers.