Is incredible. The coronavirus pandemic is undoubtedly affecting the world economy. Many sectors of the population have been affected to a greater or lesser degree by the crisis of COVID-19, directly impacting the pockets of workers.
Well, it seems that this has not affected Apple sales. The launch of the new iPhone 12 range it is exceeding the sales forecasts that the company had made, and the suppliers are not giving enough manufacturing terminals. But not only iPhone 12 is missing. Tim Cook explained today that iPads, Macs and Apple Watch are also in short supply.
On October 16, the new iPhone 12 and iPhone 12 Pro, only the two 6,1-inch models, went on sale with pre-orders. Three days later we comment that Kuo already announced that the sales of the most expensive model of the two I was exceeding expectations of the company.
It does not matter that they do not carry a charger, or that the screen is not 120Hz, or that the cheapest iPhone 12 Pro costs almost 1.200 Euros. Of the two models put up for sale, the 12GB iPhone 128 Pro is the best seller.
Tim Cook appeared today to explain the company's fourth quarter numbers. and he has taken the opportunity to explain that Apple's suppliers are saturated with orders. IPhone 12, Apple Watch, Mac and iPad are out of stock.
The pandemic, guilty for good and bad
COVID-19 has skyrocketed sales of wearables that help maintain health.
He has simply limited himself to stating the fact, without giving further explanations. Definitely the happy COVID-19 pandemic is to blame for this situation, for two fundamental reasons.
The first because has undoubtedly contributed to increasing demand. On the one hand, because the general sales of wearables with health tracking functions have increased, where the king of sales is the Apple Watch. And on the other, the confinement. Teleworking and studying from home has skyrocketed sales of both MacBooks and iPads.
The second reason is negative. Due to the pandemic, since the beginning of the year it has not been possible to work as it should at all levels of the production chain. Both new product designs and production have slowed down in manufacturing plants. So if your new iPhone hasn't arrived yet (as is my case) have a little patience. It will surely come. Cook's word.