TimCook: «The powercase is for those who travel at night»

As many of you already know, Apple recently launched the first of its battery-covers that extends the autonomy of our iOS device up to 25 more hours, or 80%. This new powercase has been the subject of looks and controversy for many reasons, its risky design and materials as well as the high price have made it the object of ridicule on the net, perhaps that is why Tim Cook has come to the fore to talk about it, leaving us a holder at the height of the new cover, the less striking. Especially because the fact of officially launching an additional battery is something like corroborating that the battery life that the device includes can be truly short.

During an interview in Mashable, Tim Cook has spoken about the new powercase and the users to whom it is directed, emphasizing that it is not just another charging element for the iPhone, but a tool to extend the life of our device in adverse situations and extremely long days.

If you charge your phone on a daily basis, you probably don't need this powercase at all. But if you are going to go hiking or go on a night trip, it is good to have alternatives like this.

He has not lost an opportunity to say that he is aware of the amount of comments that are being made in the form of criticism for the strange hump that the powercase presents, as well as what happened in his day for the protrusion of the iPhone 6 camera. Tim Cook has defined the powercase as a stylish accessory. It is the least interesting to know that Tim Cook is not outside of all the controversy that the powercase has generated, in fact, he declares himself aware of all the defects that have been removed from the controversial accessory, thus, we can confirm that the product has been released to the market with his full approval. Once again Apple tries to tell the public what it needs, without the public even knowing.