This is a company that is basically dedicated to the manufacture of products related to augmented reality (AR) and in this case Vrvana, has in its catalog some AR glasses that allow the user to interact with virtual objects as well as being able to perfectly track the movements of the person.
We have been talking for some time about patents and companies related to augmented reality that are absorbed by Apple, and Apple itself already clearly shows an interest in this technology and they want to continue working on it. What better than to have one company specialized in this type of hardware such as the team of this Canadian startup.
Just a few days ago we saw several news related to augmented reality at Apple and a hardware team to create their own glasses is not far-fetched. Apple could have paid about 30 million dollars for the purchase of this company, but this is something that is not officially confirmed and Apple does not usually clarify these costs either.
It is true that the competition has a lot of advantage and more if we take into account that the Oculus Rift, the HTC Vive or the Microsoft Hololens glasses, have been on the market for a long time, but if Apple is able to do things well, with the budget it moves, they will have no problem catching up with and even surpassing the competition with their own AR glasses.
All this and seeing the potential Vrvana with its glasses capable of using augmented reality with virtual, it seems to us that the rumors that place Apple in the AR and VR scene are not going astray. It is time to follow in Apple's footsteps and if we pay attention to the purchases of this type of companies and their own software movements, there is no doubt that those from Cupertino want to fully enter this market segment.