Apple's new ad focuses on Face ID and "relaxation"

Face ID was undoubtedly a revolution when we were all thinking of incorporating Touch ID under the screen and a while later it is still for almost everyone the best method of unlocking an iPhone that Apple has made. The truth is that when you get used to it it is really comfortable, fast and simple to use, except of course that you wear a full face helmet or similar that covers almost your entire face, in those cases it becomes useless and we have to access to the device using the code. Really few times the Face ID does not work And the truth is, we've gotten really used to it since it launched on the iPhone X a couple of years ago.

At Apple they know very well the potential of this sensor and now they launch a new ad in which you can see a blue iPhone XR placed strategically so that this sensor is able to see us "one eye" and not bother us too much with notifications while we are napping. The best thing is that you see for yourself the new ad of the company:

The distance between the user and the iPhone XR is the only thing that makes us doubt a little about the effectiveness of this sensor, but in this case, how could it be otherwise, it worked perfectly to see the messages and continue with the «hard task »that the protagonist of the video is doing, the siesta. Fast, efficient and safeThis is how Face ID is presented in the new Apple devices, which we hope will soon reach Macs and the rest of Apple devices that continue to use Touch ID, a sensor that is safe but undoubtedly when you test the benefits of Face ID you don't want to go back ...


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  1.   Pedro said

    I like Face ID more and more! Jo I see nothing more practical.