It is a new short that would be released on January 25 and for which it is known that the person in charge is the well-known and award-winning director Jia Zhangke. It seems that Apple is preparing to launch its best marketing campaign as far as the iPhone is concerned, Shot on iPhone in China.
For now, the only information we have about this new campaign is that it would be part of the announcements that Apple is preparing for the celebration of the new year in the country and that it is seeking to have the maximum repercussion for accelerate sales in the territory of new iPhone models.
Until January 25 it will not be officially published
For now, the first information regarding the short that Apple is preparing will not be launched until next Friday, January 25, according to the sources that have leaked this news in China News IT. And it is that the new year in this country arrives in the month of February. This award-winning screenwriter and film director Zhangke, has put all the meat on the grill to show the protagonist of this short with his brand new Apple device.
Last year there was already a short of just over three minutes in which the Cupertino company teamed up with director Peter Chan, to launch this emotionally charged ad titled "Three Minutes" although it lasted just over 7 and was really emotionally charged:
These types of announcements are really spectacular and more so considering that everything has been recorded with one of the company's iPhones. We will see what surprise he has prepared for us this year with his new announcement for 2019.