A few days ago we saw how Apple already had all set to launch the popular ad celebration of the Chinese New Year created by Jia Zhangke, and today is the day that the company releases this short film in which inspiration and feelings come to the surface.
Apple is clear that this type of announcement comes and leaves us in addition to the announcement itself two more videos so that we can see some of the strengths of the photography of the new iPhone. It is undoubtedly an advertising campaign that is exceeded every year.
Here we leave the complete short created by Zhangke entitled "The Bucket" with which Apple wants to congratulate the year to all users of the Asian country in just over 6 minutes:
The typical "Shot on iPhone" You can see them in these short videos in which Apple emphasizes the great options of the depth effect that allows us to make the new iPhone XS and XS Max model:
Each of these videos is different but all of them show the spectacular capabilities of the new iPhone XS, in this case the spectacular slow motion and its use in the main ad is another of the points that Apple focuses on:
It should be remembered that Apple is even lowering the prices of its iPhone so that they are sold more in the Asian country and with these new shorts what it obviously wants is to encourage sales a little more. The truth is that it is impressive what can be done with an iPhone XS and in Apple they want to squeeze it to the maximum to boost sales during the Chinese New Year.
